New ways to reach customers across continents
Many companies rely heavily on their ability to export, especially to our major trading partners in the EU. Customer and supplier communications, publicity and advertising are vital ingredients in the marketing mix. So too are major media which now straddle continents, such as satellite TV channels like the BBC, CNN, Al Jazeera, Sky, France 24 and Deutsche Welle, as well as the business channels like CNBC and Bloomberg. Your ability to secure positive coverage on any of these giants can be worth its weight in gold. Large audiences across key markets are covered instantly. One major multinational called us in to open the eyes of its European marketing managers to the possibilities, and the potential traps, of crossing borders, cultures and governmental and legal systems. Most recently, new media have come to the fore. It is striking how many major concerns are now starting to explore the potential of Twitter and Facebook to reach customers. Eurostar and domestic UK trains companies like East Coast and Grand Central now have Twitter feeds to alert passengers of any disruption on their networks. It is good old fashioned public relations in new clothing. Other recent developments such as Blogger, TwitPic, YouTube, Flickr and LinkedIn all offer new tools to enhance the mix. We have the experts to help you make the most of a very exciting media age.
